BrandStand™ Assessment
You can’t change what you don’t
understand. This audit will help you better understand
present perceptions, objections and opportunities.
BrandPower™ Competitive Benchmarking
Before you can improve, you must know
where you are now. BrandPower is a powerful tool
designed to metrically score your current brand strength versus
competitors’, and help you understand where and how to
improve.
BigIdea Connectivity Safari™
How do you find your big idea? This
facilitated exploration, testing, ranking and interpretation explores
what values you might be able to stand for according to non-biased
marketplace feedback.
Message Massage™
What business should you really be
in? (It’s often not what you think.) This exercise
helps you simplify and better articulate your story—expressed
in terms of customer experience and results, not what you do or
how you do it.
Style and Presentation Make-Overs
What’s the right look? What are
the right words? What creative “triggers” can
be developed to effectively convey your story and help people recall
it more easily? — A talking duck? A blue jewelry box? A new
name? As former Madison Avenue creative types, this is where we
shine. |
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Marcom Implementation
Plan the work and work the plan. We
can help with the planning, coordination, development and implementation
of all your external communications programs, including—but not
limited to—paid media, public relations, events and exhibits,
and printed support materials.
Stargazing™ and Futurecasting™
Now that you’ve discovered a
better way to walk and talk, how do you make it a better reality? We
provide consultation and brainstorming on ways to extend your brand
and adapt it to market changes. We also help you with development,
planning and execution of “out of the box” guerilla
marketing programs.
Inter-gration™ and Cult-ivation™
Turn your employees, customers and
friends into brand ambassadors 24/7. Brandspa offers
assistance with internalizing the brand message through employee
workshops and training, CRM solutions, interior and exterior graphic
design, uniforms—any “touch points” that can
affect how your brand is perceived and embraced. Also included
are suggestions on how you might enhance the delivery of your promises,
and ways to educate and incentify customers, distributors and others
to spread your gospel.
See
some of the solutions
we’ve cooked up for others |
